The goal of exploratory research is:
A) To cost justify a larger marketing research project.
B) To learn the skills needed to properly conduct real marketing research.
C) To understand exactly what information is needed by managers to make important decisions.
D) To find out if research can solve the problem under consideration.
E) All of the above are true.

Question

Quizplus · Accepted Answer

The Answer is C

The Goal of Exploratory Research Is