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Basic Marketing Research Study Set 3
Quiz 14: Developing the Sampling Plan
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Question 1
Multiple Choice
Judgment samples are best used for
Question 2
Multiple Choice
Which of the following are valid population elements?
Question 3
Multiple Choice
Ten volunteers are requested from your class to test a new bicycle. Of these ten, two are selected at random for the actual tests. The sampling frame consists of
Question 4
Multiple Choice
The distinguishing feature of nonprobability sampling plans is that
Question 5
Multiple Choice
A complete canvass of a population is called a
Question 6
Multiple Choice
The listing of elements from which you'll draw the sample is called the
Question 7
Multiple Choice
Which of the following is NOT a nonprobability sampling technique?
Question 8
Multiple Choice
Convenience samples are appropriate for use in which type of research?
Question 9
Multiple Choice
Judgment samples are distinguished by the fact that
Question 10
Multiple Choice
In probability samples, the probabilities of each element being included must be
Question 11
Multiple Choice
One of the major problems with mail surveys is nonresponse bias. In an effort to minimize this, a researcher decides to limit the sample to his personal friends from whom he is sure to get replies. This is an example of a
Question 12
Multiple Choice
While giving guidelines to her field interviewing staff, a researcher states, "I want you to interview every tenth customer entering a Kmart store at the following key sites." This is an example of______________sampling.