In terms of branding the dot-com crash showed ________.
A) that traditional brand equity did not carry over to the internet
B) that the strength of brick and mortar brands carried over to the internet
C) that technology was more important than brand equity
D) all of the above
Correct Answer:
Verified
Q8: _ is a critical component in the
Q9: Brands are promises to customers. Delivering on
Q10: A domain name, or URL, is likely
Q11: Why might successful brick-and-mortar firms want to
Q12: An idea can be marketed as a
Q14: According to the text, the most important
Q15: A trademark can be _.
A) a computer
Q16: When Chris Anderson wrote his book, The
Q17: Both _ and _ are forms of
Q18: The term "product" may include such items
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