________ is the process of aggregating individuals or businesses along similar characteristics that pertain to the use, consumption, or benefits of a product or service.
A) Marketing segmentation
B) Targeting
C) Geodemographics
D) Value positioning

Question

Quizplus · Accepted Answer

Marketing segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. This process involves aggregating prospective buyers into groups, or segments, that have common needs and will respond similarly to a marketing action.

________ Is the Process of Aggregating Individuals or Businesses Along