________ is the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings.
A) Positioning
B) Differentiation
C) Marketing
D) Customization

Question

Quizplus · Accepted Answer

Differentiation is the process where a company makes its product or service stand out from competitors' offerings by adding unique features, benefits, or value. This helps in creating a distinct market position for the product or service.

________ Is the Process of Adding a Set of Meaningful