Marketers commonly base their segmentation of consumer markets on ________.
A) demographics
B) geographic location
C) psychographics
D) all of the above

Question

Quizplus · Accepted Answer

Marketers use demographics (age, gender, income, etc.), geographic location (country, city, climate, etc.), and psychographics (lifestyle, values, personality, etc.) to segment consumer markets, allowing for more targeted marketing strategies.

Marketers Commonly Base Their Segmentation of Consumer Markets on ________