Question 1

Most marketers believe that demographics are useful for finding targets for communication but are less than ideal for predicting online purchase behavior.

Accepted Answer

Demographics can provide a general understanding of a target audience's characteristics but often fall short in accurately predicting online purchase behavior, which can be more effectively forecasted by analyzing individual online activity, preferences, and behavior patterns.

Question 2

B2B is the commonly accepted abbreviation for business-to-business marketing.

Accepted Answer

B2B stands for business-to-business, referring to transactions or marketing strategies focused on selling products or services from one business to another.

Question 3

What are the ways to target online communities? If you were making a recommendation to the e-marketing officer of Amazon.com which one or ones would you recommend the firm to use?

Accepted Answer

The answer of What are the ways to target online...

Question 4

Product distribution is a critical driving force in geographic segmentation.

Accepted Answer

Product distribution plays a crucial role in geographic segmentation as it involves dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods. The distribution strategy must be tailored to the characteristics and needs of each geographic segment to effectively reach and serve customers in those areas.

Question 5

Targeting is the process of selecting the market segments that are most attractive to the firm and selecting an appropriate segment coverage strategy.

Accepted Answer

Targeting involves evaluating each market segment's attractiveness and selecting one or more segments to enter. It is a crucial step in developing a market segmentation strategy, allowing firms to focus their marketing efforts and resources on the most promising segments.

Question 6

Chinese is the second most popular Internet language.

Accepted Answer

As of my last update in 2023, English is the most popular language on the Internet, followed by Chinese, making Chinese the second most popular Internet language.

Question 7

Find an example of a website that is using integrator positioning to market their products. Your answer should include a definition of integrator positioning.

Accepted Answer

The answer of Find an example of a website that...

Question 8

Individuals belonging to the Millennials segment number about 60 million and were born between 1979 and 1994.

Accepted Answer

The given statement correctly states that individuals belonging to the Millennials segment number about 60 million and were born between 1979 and 1994.

Question 9

Discuss the issues surrounding global Facebook and internet adoption, as well as their implications for e-marketers.

Accepted Answer

The answer of Discuss the issues surrounding global Facebook and...

Question 10

Which of the following is the biggest problem with price differentiation?

Accepted Answer

Price differentiation can be easily duplicated by competitors, reducing its effectiveness as a competitive advantage.

Question 11

Clearly define segmentation and targeting. What are the differences in how these two marketing tools are used and how are they interrelated?

Accepted Answer

The answer of Clearly define segmentation and targeting. What are...

Question 12

The text presented Forrester Research's Consumer Technographics Segments for describing online user segments. Identify 3-4 of these segments and provide a brief description of each.

Accepted Answer

The answer of The text presented Forrester Research's Consumer Technographics...

Question 13

C2C is the commonly accepted abbreviation for consumer-to-consumer marketing.

Accepted Answer

C2C stands for consumer-to-consumer, a business model that facilitates transactions between customers, typically through a third-party platform or marketplace, which is a form of marketing and selling directly between consumers.

Question 14

Social networking is based on the idea of six degrees of separation.

Accepted Answer

The concept of six degrees of separation suggests that all people are six or fewer social connections away from each other, which is a principle that underlies the idea of social networking platforms, aiming to connect people across the globe.

Question 15

Psychographics include consumer lifecycles, ethnicity, and income.

Accepted Answer

Psychographics refer to the study of consumers based on psychological characteristics, attitudes, interests, lifestyles, and values, not demographic factors like lifecycles, ethnicity, and income.

Question 16

Many Asian and Middle Eastern countries have an easier time setting up databases in their local languages than western countries, since their language often require double-byte character sets.

Accepted Answer

Most modern database systems support Unicode, which can represent characters from both Western and Asian/Middle Eastern languages, thus the difficulty in setting up databases in local languages is not inherently easier or harder based on the character set.

Question 17

In developing countries a greater percentage of companies versus consumers are connected to the internet.

Accepted Answer

In developing countries, infrastructure and access to the internet are often more readily available to businesses and companies than to the general population, leading to a higher percentage of companies being connected to the internet compared to individual consumers.

Question 18

Explain how psychographics can be used to segment markets. What useful information is gathered by focusing on this kind of information?

Accepted Answer

The answer of Explain how psychographics can be used to...

Quiz 8: Segmentation, Targeting, Differentiation, and Positioning Strategies