Client-side data collection involves ________.
A) collecting data about consumers navigation and click behavior at a website
B) collecting information about consumer click behavior from the user's computer
C) using cookies to manage e-commerce tools, such as shopping carts
D) all of the above
Correct Answer:
Verified
Q2: Data warehouses are repositories for _.
A) marketing
Q3: Response rates for e-mail surveys are best
Q4: Knowledge management is the process of managing
Q5: A complete marketing knowledge database includes all
Q6: _ are two metrics currently in widespread
Q7: Internal records _.
A) focus entirely on customer
Q8: The internet is fertile ground for primary
Q9: _ is/are the biggest disadvantages of online
Q10: RFM analysis scans the database for all
Q11: All of the following are true of
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