What are the most important inclusions in a marketing knowledge database?
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Q19: Data mining allows marketers to uncover data
Q20: Primary data _.
A) are gathered for the
Q21: The internet is a consistent source of
Q22: In judging information quality on the web,
Q23: What are the ethical concerns facing online
Q25: Although Really Simple Syndication (RSS) is a
Q26: Marketers cannot draw a specific probability sample
Q27: Computers and the internet create knowledge, but
Q28: Data mining involves the extraction of hidden
Q29: Marketing research is relatively inexpensive.
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