Data mining allows marketers to uncover data patterns that can help them ________.
A) refine marketing mix strategies
B) identify new product opportunities
C) predict consumer behavior
D) all of the above
Correct Answer:
Verified
Q14: Bar code scanners, credit card terminals, and
Q15: Customer profiling can aid in all of
Q16: _ can perform all data mining, customer
Q17: Which of the following is not of
Q18: Secondary data _.
A) are generally more costly
Q20: Primary data _.
A) are gathered for the
Q21: The internet is a consistent source of
Q22: In judging information quality on the web,
Q23: What are the ethical concerns facing online
Q24: What are the most important inclusions in
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