Which of the following is not of ethical concern regarding survey research on the Internet?
A) respondents are increasingly upset at getting unsolicited e-mail for online surveys
B) some researchers harvest e-mail addresses from forums without permission
C) opt-in communities usually cost the client firms more than traditional methods
D) user data is relatively easy and profitable to sell, although many users prefer that it be kept private
Correct Answer:
Verified
Q12: Which of the following is not a
Q13: Which of the following is not a
Q14: Bar code scanners, credit card terminals, and
Q15: Customer profiling can aid in all of
Q16: _ can perform all data mining, customer
Q18: Secondary data _.
A) are generally more costly
Q19: Data mining allows marketers to uncover data
Q20: Primary data _.
A) are gathered for the
Q21: The internet is a consistent source of
Q22: In judging information quality on the web,
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