As more companies integrate customer relationship management (CRM) and supply chain management (SCM) activities ________.
A) they will experience an increase in variable costs
B) they will slightly less able to learn how to create value throughout the supply chain
C) they will become more responsive to individual customer needs
D) all of the above

Question

Quizplus · Accepted Answer

Integrating CRM and SCM helps companies become more responsive to individual customer needs by improving communication and coordination across the supply chain, leading to enhanced customer service and satisfaction.

As More Companies Integrate Customer Relationship Management (CRM) and Supply