In order to keep customers from viewing their communications as spam, the firm should build relationships by ________.
A) offering promotions
B) purchasing new consumer lists periodically
C) using consumer information to build more precise target profiles
D) rewarding customers for giving out their friend's e-mail addresses

Question

Quizplus · Accepted Answer

Building more precise target profiles using consumer information allows the firm to tailor communications to the specific interests and needs of the customers, making the messages more relevant and less likely to be perceived as spam.

In Order to Keep Customers from Viewing Their Communications as Spam