Personalization involves ways that marketers individualize in an impersonal, computer networked environment.

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Personalization in marketing refers to the practice of tailoring products, services, and communication to individual customers based on their preferences, behaviors, and past interactions, even within an impersonal, computer networked environment. This approach leverages data and technology to create more relevant and engaging experiences for each customer.

Personalization Involves Ways That Marketers Individualize in an Impersonal, Computer