What is the difference between push strategies and pull strategies used by firms that customize products to customers? Your answer should include an example of each.
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Q16: Companies obtain transactional, behavioral, and interaction data
Q17: Which of the following is referred to
Q18: Companies can use relationship marketing techniques to
Q19: Social CRM means that companies must interact
Q20: Important tools that aid firms in customizing
Q22: Permission marketing dictates that customers will be
Q23: Social CRM does not retain any of
Q24: Personalization involves ways that marketers individualize in
Q25: Why are the three pillars of relationship
Q26: Discuss the major principles behind Social CRM
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