Explain what is meant by CRM-SCM Integration. What are the advantages of this integration for internet companies?
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Q28: No matter how good a company may
Q29: Why is it important to implement CRM
Q30: Unlike SCM, CRM activities usually refer to
Q31: One important tenet of CRM is that
Q32: The text notes that relationship marketing is
Q33: Lively and useful chat and forums increase
Q34: Most customers would prefer to be brand
Q35: Give an example of a time when
Q36: Post-transaction customer service is an important part
Q38: Most businesses spend more money acquiring new
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