When deciding which media to buy, consumers' level of trust in each medium is relatively unimportant; it is more about effectiveness.

Question

Quizplus · Accepted Answer

Consumers' level of trust in a medium significantly influences their decision-making process, as trust affects the perceived credibility and effectiveness of the information presented, thereby impacting their willingness to engage with or buy from that medium.

When Deciding Which Media to Buy, Consumers' Level of Trust