Discuss the level of trust consumers place in media, and how that trust helps or hinders e-marketers.
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Q18: Globally, consumers trust paid media the most,
Q19: The terms paid media and advertising should
Q20: Examples of paid media online could include
Q21: Considering formats for paid media, it is
Q22: List and describe several paid media formats
Q24: The best paid media performance metrics closely
Q25: It is possible for an internet buy
Q26: When deciding which media to buy, consumers'
Q27: When viewed as a direct-response medium, display
Q28: Sponsored content is now illegal, due to
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