The Subjective Approach to the Cost of Capital for a Project

The subjective approach to the cost of capital for a project:

A) Requires that a beta be computed for each division of the firm.
B) Requires that a beta be computed for each project proposal.
C) Modifies the firm's cost of capital to take into account the risk level of the project.
D) Uses the cost of capital of another firm which has operations similar to the project.
E) Ensures that all profitable projects will be accepted.