The primary marketing tools for influencing customer perceptions of quality are ________.
A) features and aesthetics
B) price and advertising
C) value and conformance
D) durability and reliability
E) manufacturing integrity and serviceability

Question

Quizplus · Accepted Answer

Price and advertising are primary tools used in marketing to influence how customers perceive the quality of a product or service.

The Primary Marketing Tools for Influencing Customer Perceptions of Quality