The undifferentiated selling approach is used by the salesperson when:
A) accounts in a market are similar.
B) customers are primarily heterogeneous.
C) the product line is varied with unique uses.
D) major distinctions exist in a geographic region.
E) accounts have different needs and characteristics.

Question

Quizplus · Accepted Answer

The undifferentiated selling approach is suitable when accounts in a market are similar, meaning the salesperson can use the same sales strategy across different customers because their needs and characteristics do not significantly vary.

The Undifferentiated Selling Approach Is Used by the Salesperson When