Which selling approach would most likely involve a salesperson using the same selling strategy for all customers?
A) Homogeneous selling
B) Heterogeneous selling
C) Account segmentation
D) TTM segmentation
E) Undifferentiated selling

Question

Quizplus · Accepted Answer

With the undifferentiated selling approach, a salesperson may use the same sales presentation in selling an entire product line. The salesperson feels he or she can satisfy most customers with a single selling strategy because the accounts in the market are similar.

Which Selling Approach Would Most Likely Involve a Salesperson Using