Clearwater Hampers is a small British company that sells luxury food and drinks in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business as well as are a number of department stores. Clearwater has had several orders for more than a quarter of a million dollars and prides itself on how much repeat business it does. The company's leading salesperson, Peter Austin, is placed in charge of an important territory divided on the basis of geography and sales potential. He classifies his customers according to the size of their average orders. Which method is used by Austin to segment his market?
A) TTM
B) ELMS
C) FAB
D) SELL
E) L-O-C-A-T-E

Question

Quizplus · Accepted Answer

Austin uses the ELMS method, which segments the market based on the size of customers' average orders.

Clearwater Hampers Is a Small British Company That Sells Luxury