Anita Ramirez, a florist, sends e-mails to customers to make sure that the flowers they ordered were fresh and delivered on time. Anita is most likely engaging in:
A) transaction selling.
B) Partnership/consultative selling.
C) relationship selling.
D) strategic marketing.
E) benefit marketing.

Question

Quizplus · Accepted Answer

Anita's actions of sending emails to customers to ensure satisfaction with the freshness and timeliness of their flower deliveries is indicative of relationship selling. This approach focuses on building and maintaining strong customer relationships, emphasizing long-term customer satisfaction and engagement rather than just making a single transaction.

Anita Ramirez, a Florist, Sends E-Mails to Customers to Make