Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson is Peter Austin, who sees his company "as a service company rather than a food and drink business. Our priority is to get the hampers out on time, filled with the right products." Austin often checks to see if his customers are satisfied with his service. When Austin phones a recipient of one of Clearwater's deluxe hampers to inquire if the picnic basket arrived on time and undamaged, he is engaged in:
A) a parallel referral.
B) a post-approach.
C) follow-up.
D) forestalling.
E) cold calling.

Question

Quizplus · Accepted Answer

Austin's action of phoning a recipient to inquire if the picnic basket arrived on time and undamaged is an example of follow-up. This is a common practice in sales and customer service to ensure customer satisfaction and address any issues that may have arisen with the product or service provided.

Clearwater Hampers Is a Small British Company That Sells Luxury