Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson is Peter Austin, who sees his company "as a service company rather than a food and drink business. Our priority is to get the hampers out on time, filled with the right products." Austin often checks to see if his customers are satisfied with his service. Austin phones a recipient of one of Clearwater's deluxe hampers to inquire if the picnic basket arrived on time and undamaged, which suggests that Austin engages in:
A) relationship selling.
B) direct selling.
C) transaction selling.
D) transformational selling.
E) partnering/consultative selling

Question

Quizplus · Accepted Answer

Austin's approach of checking in with customers to ensure satisfaction suggests a focus on building and maintaining relationships, characteristic of relationship selling.

Clearwater Hampers Is a Small British Company That Sells Luxury