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Clearwater Hampers Is a Small British Company That Sells Luxury

Question 142

Multiple Choice

Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Austin is having difficulty closing a sale with a particular customer even after repeated calls. The prospect keeps delaying the buying decision. What kind of suggestion technique should Austin use to close the sale?


A) Autosuggestion
B) Suggestive suggestion
C) Prestige suggestion
D) Direct suggestion
E) Counter suggestion

Correct Answer:

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