Clearwater Hampers Is a Small British Company That Sells Luxury

Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Austin should use visual aids, dramatics, and demonstrations in his sales presentation to prospective customers to do all of the following EXCEPT to:

A) clarify the services his firm provides.
B) create two-way communication.
C) capture the prospect's attention.
D) increase his persuasive powers.
E) create cognitive dissonance.