To illustrate the benefits of the Dixie Chopper brand lawn mowers to professional landscapers,the salesperson asks prospects to participate in a mowing race.Even if the competing mower has a wider cutting area,the Dixie Chopper always wins because it is the only lawn mower that can travel fifteen miles per hour.What approach does the Dixie Chopper salesperson use?
A) Referral
B) Premium
C) Complimentary
D) Showmanship
E) Product

Question

Quizplus · Accepted Answer

The showmanship approach involves doing something unusual to catch the prospect's attention and interest; this should be done carefully so that the approach does not backfire, which can happen if the demonstration does not work or is so flamboyant that it is inappropriate for the situation.

To Illustrate the Benefits of the Dixie Chopper Brand Lawn