A salesperson for a security company walks into a prospect's office and says, "According to a recent FBI study, 10 percent of your employees have stolen something tangible from your company." The salesperson is most likely using the ________ approach.
A) curiosity
B) testimonial
C) shock
D) proof statement
E) scare-tactic

Question

Quizplus · Accepted Answer

The salesperson is using the shock approach by presenting a startling statistic to grab the prospect's attention.

A Salesperson for a Security Company Walks into a Prospect's