To sell her weather-resistance wicker furniture, Melanie would ask a prospect to accompany her outside and pour a five-gallon bucket of water on a chair. After a few minutes of rapport-building conversation, Melanie would sit in the chair, then stand up and casually remark, "You probably think I've gotten all wet?" Instead of being wet, Melanie and the chair would be dry because of the water-repellant used in manufacturing. What kind of approach did Melanie use?
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