A(n) ________ is a formal relationship between a salesperson and a customer for the purpose of pursuing mutual goals.
A) transactional relationship
B) exchange-oriented dependency
C) symbiotic relationship
D) strategic customer relationship
E) joint decision-making alliance

Question

Quizplus · Accepted Answer

A strategic customer relationship is a formal relationship between a salesperson and a customer aimed at pursuing mutual goals, emphasizing long-term collaboration and benefits.

A(n) ________ Is a Formal Relationship Between a Salesperson and a Customer