A salesperson and a customer enter into a strategic customer relationship in order to:
A) pursue mutual goals.
B) maintain an adversarial relationship.
C) create transactional exchanges.
D) eliminate routine buying decisions.
E) broaden the channel of distribution.

Question

Quizplus · Accepted Answer

Strategic customer relationships are formed to pursue mutual goals, such as achieving better service, product customization, or joint product development, benefiting both the salesperson and the customer.

A Salesperson and a Customer Enter into a Strategic Customer