The salesperson was using ________ in her sales presentation when she asked, "I was so sorry to hear about the break-in at your warehouse. Is there any way that I can help you deal with this problem?"
A) persuasion
B) communication control
C) a trial close
D) acceptance signals
E) empathy

Question

Quizplus · Accepted Answer

The salesperson is expressing understanding and concern for the customer's situation, which is an example of showing empathy. This approach is meant to build a connection and trust with the customer by acknowledging and sharing feelings about their difficult situation.

The Salesperson Was Using ________ in Her Sales Presentation When