All of the following fall under the term "product" in the marketing mix EXCEPT:

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Quizplus · Accepted Answer

In the marketing mix, "product" refers to the goods and/or services a company offers to its customers. This includes aspects like brand name, services, returns, and image. Inventory, however, is related to the stock of products a company holds, which is more associated with operations and supply chain management rather than the product aspect of the marketing mix.

All of the Following Fall Under the Term "Product" in the Marketing