Ruth Cyboran and Luis Ross Recently Met Again at Their

Ruth Cyboran and Luis Ross recently met again at their 10th high school reunion. The men were close friends throughout school but lost touch with each other after graduation. They enjoyed their recent meeting and promised to keep in touch, especially because they had both chosen the same career--professional sales. Cyboran works for a paper company selling gift wrapping paper, ribbons, and boxes to retailers. Ross provides digital technology consultations to small businesses. Even though both believe in the Core Principles of Professional Selling, they both expressed concern about the new emphasis on relationship selling. What would be the Core Principle of Professional Selling that Ross and Cyboran adhere to?

A) Treat customers as you would like to be treated.
B) Create situations where reciprocity is essential.
C) Do not be afraid to accept credit for a job well-done.
D) Be guided by self-interests.
E) Encourage customers to do research before buying.