Green Frog is an environmentally friendly firm in the cosmetics industry that has decided to undertake a strategic planning project.It wants to ensure that it performs the process correctly and so intends to start the process with the first step of the strategic planning process,which is

Question

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The first step of the strategic planning process is to craft a mission statement, which defines the purpose of the organization and its basic business philosophy. This will provide direction to the organization and guide its future decision-making. Therefore, Green Frog should start with this step.

Green Frog Is an Environmentally Friendly Firm in the Cosmetics