Green Frog is an environmentally friendly firm in the cosmetics industry.Even though Green Frog is environmentally friendly,the strategic planning team had decided that financial performance is one of the company's top priorities.Which of the following is the best example of an objective the company might use to help it achieve its goal of superior financial performance?
A) Increasing profitability.
B) Growing market share annually.
C) Improving product quality every quarter.
D) Growth in earnings per share averaging 15% or better annually for the next five years

Question

Quizplus · Accepted Answer

Growth in earnings per share averaging 15% or better annually for the next five years is the most specific and measurable objective that directly relates to the company's goal of superior financial performance. A is too general, B is focused on market share instead of financial performance, and C is focused on product quality instead of financial performance.

Green Frog Is an Environmentally Friendly Firm in the Cosmetics