Green Frog is an environmentally friendly firm in the cosmetics industry. If during the strategic planning process Green Frog tried to determine the critical threats and opportunities in its competitive environment, it would be performing a(n)
A) internal analysis.
B) external analysis.
C) WACC analysis.
D) economic analysis.

Question

Quizplus · Accepted Answer

During the strategic planning process, analyzing the competitive environment involves identifying important external factors that affect the company. This is done through an external analysis, which includes identifying threats and opportunities that could impact the company's success. Internal analysis, WACC analysis, and economic analysis do not specifically focus on the competitive environment.

Green Frog Is an Environmentally Friendly Firm in the Cosmetics