Green Frog is an environmentally friendly firm in the cosmetics industry that has decided to undertake a strategic planning project. It wants to ensure that it performs the process correctly and so intends to start the process with the first step of the strategic planning process, which is
A) defining its mission.
B) setting objectives.
C) measuring performance.
D) defining its business level strategy.

Question

Quizplus · Accepted Answer

The first step in the strategic planning process is to define the organization's mission. This step involves identifying the purpose of the organization, its core values, and what it wants to achieve. By defining its mission, Green Frog will have a clear direction and purpose for its strategic planning process.

Green Frog Is an Environmentally Friendly Firm in the Cosmetics