Green Frog is an environmentally friendly firm in the cosmetics industry. Even though Green Frog is environmentally friendly, the strategic planning team had decided that financial performance is one of the company's top priorities. Which of the following is the best example of an objective the company might use to help it achieve its goal of superior financial performance?
A) increasing profitability
B) growing market share annually
C) improving product quality every quarter
D) growth in earnings per share averaging 15% or better annually for the next five years

Question

Quizplus · Accepted Answer

This objective is specific and measurable, and directly relates to achieving superior financial performance through consistent growth in earnings per share over a set timeframe. Options A-C are also important goals, but do not directly tie to financial performance.

Green Frog Is an Environmentally Friendly Firm in the Cosmetics