________ costs exist when customers make investments in order to use a firm's particular products or services.
A) Strategic-switching
B) Competitive-switching
C) Customer-switching
D) Resource-switching

Question

Quizplus · Accepted Answer

Customer-switching costs refer to the costs incurred by customers when they make investments (such as time, money, and effort) to switch from a firm's product or service to another. This cost can include making changes to software, training employees, or switching equipment, making it difficult and expensive for customers to switch to a competitor's products or services.

________ Costs Exist When Customers Make Investments in Order to Use