Despite an unmistakable trend toward using global advertising agencies to support global marketing efforts,companies with geocentric orientations tend to adapt to the global market requirements and select the best agency or agencies accordingly.

Question

Quizplus · Accepted Answer

Companies with a geocentric orientation aim to balance global efficiency and local responsiveness, thus they adapt to global market requirements by selecting the best agency or agencies that can meet their global and local needs effectively.

Despite an Unmistakable Trend Toward Using Global Advertising Agencies to Support