Which promotional mix element is most closely associated with activities designed to foster goodwill and understanding with various constituents both inside and outside the company?

Question

Quizplus · Accepted Answer

Public relations is the promotional mix element that focuses on creating and maintaining a positive image of a company among its various publics (including customers, employees, investors, and the general public). It involves activities designed to foster goodwill and understanding, such as press releases, corporate communications, and community involvement.

Which Promotional Mix Element Is Most Closely Associated with Activities