Even in the face of such tough and growing competition,Adidas still enjoys high brand loyalty among older Europeans.The company recruits young people and pays them to wear Adidas shoes in public.This is an example of:

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This strategy is an example of image advertising, where Adidas aims to enhance its brand image and appeal by associating its products with trendy, young individuals. This approach doesn't directly promote the product's features but rather focuses on creating a positive brand image and lifestyle association.

Even in the Face of Such Tough and Growing Competition,Adidas