A company that is ________ in its approach to public relations (PR)will extend home-country activities into host countries.

Name: A company that is ________ in its approach to public relations (PR)will extend home-country activities into host countries.
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Question

Quizplus · Accepted Answer

An ethnocentric approach to public relations (PR) means a company will extend its home-country activities into host countries, applying the same strategies and practices abroad as it does at home, rather than adapting them to fit local cultures.

A Company That Is ________ in Its Approach to Public