The American Marketing Association defines a channel of distribution as "an organized network of agencies and institutions that,in combination,perform all the activities required to link ________ with users to accomplish the marketing task."
A)stores
B)retailers
C)producers
D)marketers
E)competitors

Question

Quizplus · Accepted Answer

The correct answer is "producers" because a channel of distribution is essentially a system that connects the makers or producers of goods and services with the end users or consumers, facilitating the movement of products from the point of production to the point of consumption.

The American Marketing Association Defines a Channel of Distribution as "An