Which of the following most accurately describes the relative length of consumer and industrial distribution channels?
A)Consumer channels tend to be longer (consist of more intermediaries)than industrial channels.
B)Industrial channels tend to be longer (consist of more intermediaries)than consumer channels.
C)Both consumer and industrial channels tend to be long (consist of several intermediaries).
D)Both consumer and industrial channels tend to be short (consist of few intermediaries).
E)Consumer channels tend to be shorter (consist of few intermediaries)than the industrial channels.

Question

Quizplus · Accepted Answer

Consumer channels often involve more intermediaries because products typically go through several layers of distribution (e.g., manufacturers, wholesalers, retailers) before reaching the end consumer. In contrast, industrial channels are usually shorter as they often involve direct sales from manufacturers to business users or fewer intermediaries.

Which of the Following Most Accurately Describes the Relative Length