Question 1

In 2008,the United States enacted a country-of-origin labeling (COOL)law.The law requires supermarkets and other food retailers to display information that identifies the country that meat,poultry,and certain other food products come from.

Accepted Answer

The Country of Origin Labeling (COOL) law was indeed enacted in the United States, requiring retailers to provide country-of-origin information for meat, poultry, and certain other food products to help consumers make informed decisions about their food purchases.

Question 2

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product,label,or package.Which of the following statements is not true regarding the use of color in selected countries?

Accepted Answer

D

Question 3

Alphabet's myriad product development initiatives illustrate the point that products and brands are arguably the least crucial element of a company's marketing program.

Accepted Answer

Products and brands are central to a company's marketing program as they directly represent the company's value proposition and are crucial in attracting and retaining customers. Alphabet's diverse product development initiatives actually highlight the importance of innovative and strong products and brands in maintaining a competitive edge in the market.

Question 4

Packaging serves several important communication functions,which include all of the following except:

Accepted Answer

Packaging primarily serves to protect the product, convey information, and promote the brand. While it can enhance the user's experience in terms of aesthetics or ease of use, enhancing the functional benefits of the product itself is not a direct communication function of packaging. Functional benefits are inherent to the product, not the packaging.

Question 5

Packaging aesthetics are particularly important to the ________ consumer.

Accepted Answer

Japanese consumers place a high value on the aesthetics of packaging, often considering the presentation and appearance of a product as a reflection of its quality and value. This cultural emphasis on beauty and meticulousness extends to many aspects of Japanese life, including product packaging.

Question 6

Nestlé asked suppliers to find a type of glue to make the clicking sound louder when consumers snap open a tube of Smarties brand chocolate candies.

Accepted Answer

Nestlé asked suppliers to find a type of glue to make the clicking sound louder when consumers snap open a tube of Smarties brand chocolate candies.

Question 7

An express warranty is a written guarantee that assures the buyer that he or she is getting what he or she has paid for or that provides recourse in case a product's performance falls short of expectations.

Accepted Answer

An express warranty is indeed a written or spoken promise from a seller about the quality or performance of goods being sold, offering assurance to the buyer and a basis for recourse if the product does not meet the stated standards.

Question 8

An express warranty is a written guarantee that assures the buyer that he or she:

Accepted Answer

An express warranty is a written assurance from the seller to the buyer that the product will meet certain quality and reliability standards, essentially guaranteeing that the buyer is getting what they have paid for.

Question 9

Packaging is an important consideration for products that are shipped to markets worldwide.Which of the following statements related to packaging is not true?

Accepted Answer

The Japanese prefer plain soft colors on their packages is not true.

Question 10

X (formerly Google X),the company's semi-secret research facility,is known as the Moonshot Laboratory.That's because staff members are working on "moonshot" projects that represent leading-edge technology leaps.

Accepted Answer

X (formerly Google X) is indeed known as the Moonshot Factory or Laboratory, focusing on ambitious, cutting-edge projects that aim to solve the world's biggest problems with breakthrough technology.

Question 11

For brands,it's important to speak the language of the target audience.

Accepted Answer

Understanding and using the language of the target audience helps brands communicate more effectively, build trust, and enhance engagement by making the audience feel understood and valued.

Question 12

Many American car buyers perceive Korean cars as:

Accepted Answer

The answer of Many American car buyers perceive Korean cars...

Question 13

Coca-Cola's packaging innovation includes a Fridge Pack,which is a long,slender carton that holds the equivalent of 12 cans of soda.This pack is popular since it fits into the refrigerator's lower shelf and is convenient for use by global consumers.

Accepted Answer

The answer of Coca-Cola's packaging innovation includes a Fridge Pack,which...

Question 14

All of the following statements related to packaging of Coca-Cola products are true except:

Accepted Answer

Coca-Cola's packaging strategies are primarily based on consumer preferences and market demands rather than solely on profitability. While profitability is a consideration, the company also focuses on convenience, cultural preferences, and environmental factors when deciding on packaging options.

Question 15

Coca-Cola's distinctive contour bottle,which is sold in many countries,illustrates the point that packaging:

Accepted Answer

The answer of Coca-Cola's distinctive contour bottle,which is sold in...

Question 16

Which one of the following statements is not accurate regarding Alphabet Inc.?

Accepted Answer

The answer of Which one of the following statements is...

Question 17

Regulators in different countries have proposed various regulations for product labeling.All of the following statements pertaining to such regulations are true except:

Accepted Answer

The use of terms like "light" and "natural" on labels is regulated in the United States, and their use is not exclusively allowed only in the U.S. These terms are subject to specific regulations regarding their use on product labels to ensure they are not misleading.

Question 18

The marketers of Corona beer achieved great success in the U.S.market by:

Accepted Answer

Corona's success in the U.S. market was partly due to retaining its original Mexican bottle design, which helped maintain its authenticity and appeal to consumers seeking an exotic and genuine product experience.

Question 19

Tangible product attributes include the status associated with product ownership and a brand's overall reputation.

Accepted Answer

Tangible product attributes refer to the physical and measurable characteristics of a product, such as size, color, weight, or material, not the intangible aspects like status or brand reputation.

Question 20

Generally speaking,which of the following statements is true concerning product attributes?

Accepted Answer

Both tangible (physical features, design, etc.) and intangible (brand reputation, customer service, etc.) product attributes play crucial roles in influencing consumer perception and decision-making.

Quiz 10: Brand and Product Decisions in Global Marketing

In 2008,the United States enacted a country-of-origin labeling (COOL)law.The law requires supermarkets and other food retailers to display information that identifies the country that meat,poultry,and certain other food products come from.

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product,label,or package.Which of the following statements is not true regarding the use of color in selected countries?

Alphabet's myriad product development initiatives illustrate the point that products and brands are arguably the least crucial element of a company's marketing program.

Packaging serves several important communication functions,which include all of the following except:

Packaging aesthetics are particularly important to the ________ consumer.

Nestlé asked suppliers to find a type of glue to make the clicking sound louder when consumers snap open a tube of Smarties brand chocolate candies.

An express warranty is a written guarantee that assures the buyer that he or she is getting what he or she has paid for or that provides recourse in case a product's performance falls short of expectations.

An express warranty is a written guarantee that assures the buyer that he or she:

Packaging is an important consideration for products that are shipped to markets worldwide.Which of the following statements related to packaging is not true?

X (formerly Google X),the company's semi-secret research facility,is known as the Moonshot Laboratory.That's because staff members are working on "moonshot" projects that represent leading-edge technology leaps.

For brands,it's important to speak the language of the target audience.

Many American car buyers perceive Korean cars as:

Coca-Cola's packaging innovation includes a Fridge Pack,which is a long,slender carton that holds the equivalent of 12 cans of soda.This pack is popular since it fits into the refrigerator's lower shelf and is convenient for use by global consumers.

All of the following statements related to packaging of Coca-Cola products are true except:

Coca-Cola's distinctive contour bottle,which is sold in many countries,illustrates the point that packaging:

Which one of the following statements is not accurate regarding Alphabet Inc.?

Regulators in different countries have proposed various regulations for product labeling.All of the following statements pertaining to such regulations are true except:

The marketers of Corona beer achieved great success in the U.S.market by:

Tangible product attributes include the status associated with product ownership and a brand's overall reputation.

Generally speaking,which of the following statements is true concerning product attributes?