Around the world,various brands of personal computers are sold with Pentium processors.This fact is often used as a selling point,with advertising that proclaims "Intel Inside." Which branding concept does such advertising reflect?

Question

Quizplus · Accepted Answer

Co-branding is the correct answer because it refers to a marketing partnership between two brands, in this case, the PC brand and Intel, where both brands are used together to leverage the strength of each other's brand equity and reach a wider audience.

Around the World,various Brands of Personal Computers Are Sold with Pentium